# Minerva FC Brand Pack

## 01 Logo
- **SVG/** Vector masters (print, embroidery, signage, web). Each comes in Mark, Horizontal and Stacked.
- **PNG/** Transparent rasters for slides, documents and social. The mark comes in 512, 1024 and 2048 px.
- Colour variants: black, white, green, gold, gold-on-green, white-on-black.
- The mark is a single even-odd path on a 1000-unit grid.

## 02 Icons
- Favicons at 16, 32, 48 and 64 px.
- Apple touch icon at 180 px.
- App icons at 512 and 1024 px.
- Social avatars at 1080 px.

## 03 Print
- **Brand Guidelines.dc.html**: open it in a browser and choose Print → Save as PDF. It prints on landscape A4 or Letter.
- **Print Sheet.dc.html**: business cards, stickers and an A3 poster.

## Colours
| Name | Hex | RGB | CMYK (approx.) | Use |
|---|---|---|---|---|
| Minerva Black | #0A0A0A | 10 10 10 | 0 0 0 96 | Primary |
| White | #FFFFFF | 255 255 255 | 0 0 0 0 | Primary |
| Deep Minerva Green | #0B3D2E | 11 61 46 | 82 0 25 76 | Merchandise |
| Antique Gold | #B89B5E | 184 155 94 | 0 16 49 28 | Merchandise, on green or black |

## Type
- The wordmark is set in **Archivo SemiBold** (Google Fonts, free).
- Letter spacing is +320, and the wordmark is always in capitals.

## Notes
- The SVG lockups use live text. Install Archivo, or outline the text in Illustrator (Type → Create Outlines), before sending files to a printer.
- Below 32 px the face detail closes up. For favicons, use the icons in 02 Icons. A hand-simplified small mark is recommended before embroidery under 25 mm.