BRAND GUIDELINES · 2026
MINERVA FC
Logo, colour, type and usage rules for the club's identity.
01 · THE MARK
Athena, in profile
Minerva is the Roman name for Athena, goddess of strategy. The mark carries her three attributes in one silhouette.
HelmetDiscipline and defence
Olive branchAthena's tree; the club's roots
SpearAttack and forward motion
Always reproduce from the master files. Never redraw, trace or rebuild the mark.
Lockups and clear space
02 · LOCKUPS
Horizontal. Default for headers, pitch boards and web.
Stacked. For kit, social avatars and square formats.
Clear space
Keep empty space around the logo at least one quarter of the mark's height (dashed line).
Keep empty space around the logo at least one quarter of the mark's height (dashed line).
Minimum size, print
Mark 15 mm tall · Horizontal 45 mm wide · Stacked 20 mm wide
Mark 15 mm tall · Horizontal 45 mm wide · Stacked 20 mm wide
Minimum size, screen
Mark 32 px · Horizontal 160 px · below that, use the app icon
Mark 32 px · Horizontal 160 px · below that, use the app icon
{{ c.role }}
{{ c.name }}
HEX {{ c.hex }}
RGB {{ c.rgb }}
CMYK {{ c.cmyk }}
PMS {{ c.pms }}
RGB {{ c.rgb }}
CMYK {{ c.cmyk }}
PMS {{ c.pms }}
{{ t.label }}
Typography
04 · TYPE
MINERVA FC
Archivo Bold for headlines
Archivo Regular for body text, fixtures, player bios and everything else. One family, free on Google Fonts, with widths from condensed to expanded.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Wordmark
Archivo SemiBold 600, 112% width, tracking +320, all caps
Archivo SemiBold 600, 112% width, tracking +320, all caps
Headlines
Archivo Bold 700, tracking 0, sentence case
Archivo Bold 700, tracking 0, sentence case
Body
Archivo Regular 400, 1.5 line height
Archivo Regular 400, 1.5 line height
Don't
05 · MISUSE
{{ x.label }}
06 · FILES
Which file to use
Print, embroidery01 Logo / SVG
Slides, documents01 Logo / PNG
Web, apps, social02 Icons
Printed matter03 Print